Google uses over 200+ SEO factors in ranking your website. Google will never tell you these factors or their relative importance. The reason for this is that Google changes their algorithms over 500 times per year. The video below, featuring Eric Schmidt, the ex-CEO of Google, explains why they don’t give you this information.

Ranking of your website has gotten extremely sophisticated from the days of content on the page and links to your site. Your site is now being evaluated on multiple interrelated and spatial factors in SEO Services, Kindly have a look below for the same .

  • Links – links to and from your site, the quality of those links and ratios between links and even links with pages on your site and how it interrelates and how often it changes and the rate of change.
  • Site content – the content of your site, keyword density and interrelationships of content on the page and content within the site itself and how it interrelates and how often it changes and the rate of change.
  • Visitor related factors – how many visitors return, how many visits you receive and the rate of change (increase or decrease) of new visits.
  • Domain name factors – How long your domain name has been registered for and how long it has been owned. How many times it has changed ownership.

If you want to make sure that Google categorizes your web pages correctly, you should use many different and related keywords that describe the topic of your website on your web pages. You should focus only one keyword to each page on your website and the overall focus of your website should be on one business type or product group. Google does evaluate keywords routed to one page relative to the other pages on your site.

The more varied words related to your website topic that appears on your web pages, the easier it is for Google to categorize your pages. By doing so, your web pages will also be ready for Google’s other algorithms that try to solve this problem.

Which Web Page Elements are Monitored by SEO?

According to a recent patent, changes of the following web page elements can influence the position of the page in the search results:

  • Keywords that are included in a web page
  • Keywords that are associated with a web page
  • The anchor texts that are used in links on the page
  • The colors and the sizes of images on the page
  • The position of text or images on the page
  • The frequency of document changes over time
  • The amount of the web page content that has been changed
  • The change in keyword density
  • The number of new web pages that link to a web page
  • Changes in anchor text
  • Tags that are assigned to the page
  • Search queries that are used to find the page
  • The number of links to low trust websites

Page Rank 

Google’s original patent, developed by Larry Page and Serge Brin was developed while they were still students at Stanford University. This patent focused solely on links to and from your site and the authority of these links. Google’s algorithms have gotten much more complex since then. 

“Page Rank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher Page Rank and are more likely to appear at the top of the search results. Page Rank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products and our technology uses the collective digital marketing of the web to determine a page’s importance.”

adio Blog

Factors Effecting Position

Below are the results from a study conducted by SEO Moz, where they polled SEO experts and asked them the importance of various factors on page rank. In this study the experts modestly agreed on the numbers below and Google could change their algorithms at any time. Consider these as guidelines.


                                                            Positive Influence                                Negative Influence 

  • Very High Importance                  SEO                             SEO
  • High Importance                          SEO                             SEO
  • Moderate Importance                  SEO                             SEO
  • Low Importance                           SEO                            SEO
  • Very Low Importance                   SEO                             SEO

Positive Factors Effecting Position on the Page

SEO On-Page (Keyword-Specific) Ranking Factors

1. Keyword Use Anywhere in the Title Tag                                             SEO

2. Keyword Use as the First Word(s) of the Title Tag                             SEO

3. Keyword Use in the Root Domain Name (e.g. keyword.com)            SEO

4. Keyword Use Anywhere in the H1 Headline Tag                                SEO

5. Keyword Use in Internal Link Anchor Text on the Page                      SEO

6. Keyword Use in External Link Anchor Text on the Page                     SEO

7. Keyword Use as the First Word(s) in the H1 Tag                                SEO

8. Keyword Use in the First 50-100 Words in HTML on the Page           SEO

9. Keyword Use in the Sub-domain Name (e.g. keyword.seomoz.org)    SEO

10. Keyword Use in the Page Name URL                                               SEO

11. Keyword Use in the Page Folder URL                                               SEO

12. Keyword Use in other Headline Tags (h2 – h6)                                 SEO

13. Keyword Use in Image Alt Text                                                          SEO

14. Keyword Use / Number of Repetitions in the HTML Text                   SEO

15. Keyword Use in Image Names (e.g. keyword.jpg)                             SEO

16. Keyword Use in b or strong Tags                                                      SEO

17. Keyword Density Formula (# of Keywords ÷ Total # of Terms)           SEO

18. Keyword Use in List Items on the Page                                              SEO

19. Keyword Use in the Page’s Query Parameters                                   SEO

20. Keyword Use in i or em Tags                                                              SEO

21. Keyword Use in the Meta Description Tag                                          SEO

22. Keyword Use in the Page File Extension                                          SEO

23. Keyword Use in Comment Tags in the HTML                                     SEO

24. Keyword Use in the Meta Keywords Tag                                            SEO

SEO On-Page (Non-Keyword) Ranking Factors

1. Existence of Substantive, Unique Content on the Page                       SEO

2. Recency (freshness) of Page Creation                                                 SEO

3. Use of Links on the Page that Point to Other URLs on this Domain     SEO

4. Historical Content Changes (how often change were made)               SEO

5. Use of External-Pointing Links on the Page                                         SEO

6. Query Parameters in the URL vs. Static URL Format                          SEO

7. Ratio of Code to Text in HTML                                                            SEO

8. Existence of a Meta Description Tag                                                   SEO

9. HTML Validation to W3C Standards                                                    SEO

10. Use of Flash Elements (or other plug-in content)                             SEO

11. Use of Advertising on the Page                                                         SEO

12. Use of Google AdSense (specifically) on the Page                           SEO

SEO Page-Specific Link Popularity Ranking Factors

1. Keyword-Focused Anchor Text from External Links                          SEO

2. External Link Popularity (quantity/quality of external links)                SEO

3. Diversity of Link Sources (links from many unique root domains)     SEO

4. Page-Specific Trust-Rank (earned links from trusted sources)           SEO

5. Iterative Algorithm-Based, Global Link Popularity (Page Rank)          SEO

6. Topic-Specificity/Focus of External Link Sources                               SEO

7. Keyword-Focused Anchor Text from Internal Links                           SEO

8. Location of Information in the Site Hierarchy                                     SEO

9. Internal Link Popularity                                                                      SEO

10. Quantity & Quality of No-followed Links to the Page                        SEO

11. Percent of Followed vs. No-followed Links that Point to the Page     SEO

SEO Site-Wide Link-Based Ranking Factors

1. Trustworthiness Based on Link Distance from Trusted Domains        SEO

2. Link Popularity of the Domain Based on an Iterative Link Algorithm   SEO

3. Link Diversity Based on number/variety of root domains linking in)    SEO

4. Links from Hubs/Authorities in a Given Topic                                      SEO

5. Temporal Growth/Shrinkage of Links to the Domain                           SEO

6. Links from Domains with Restricted Access (.edu, .gov, . mil)             SEO

7. Percent of Followed vs. No-followed Links that Point to the Domain   SEO

SEO Site-Wide (non-link based) Ranking Factors

1. Site Architecture of the Domain (structure and hierarchy)                   SEO

2. Use of External Links to Reputable, Trustworthy Sites/Pages             SEO

3. Length of Domain Registration                        SEO

4. Domain Registration History (how long it’s been registered)           SEO

5. Server/Hosting Uptime                            SEO

6. Hosting Information (domains hosted on the server/c-block)               SEO

7. Domain Registration Ownership Change                      SEO

8. Inclusion of Feeds from the Domain in Google News                 SEO

9. Use of XML Sitemap(s)                             SEO

10. Domain Ownership (who registered the domain and their history)             SEO

11. Domain Registration with Google Local                          SEO

12. Domain “Mentions” (text citations of the domain name)              SEO

13. Inclusion of Feeds from the Domain in Google Blog Search            SEO

14. Citations/References of the Domain in the Yahoo! Directory         SEO

15. Citations/References of the Domain in DMOZ.org                  SEO

16. Citations/References of the Domain in Wikipedia                    SEO

17. Use of Feeds on the Domain                  SEO

18. Citations/References of the Domain in Lii.org           SEO

19. Domain Registration with Google Webmaster Tools   SEO

20. Activation of Google’s “Enhanced Image Search”                 SEO

21. Use of Security Certificate on the Domain (for HTTPS transactions)        SEO

22. Validity of Listed Information from Domain Registration          SEO

23. Citations/References of the Domain in Google Knol Articles                  SEO

24. Use of a Google Search Appliance on the Domain                     SEO

25. Use of Google Ad Sense on the Domain                SEO

26. Use of Google Ad Words for Ads Pointing to the Domain         SEO

27. Alexa Rank of the Domain                  SEO

28. Compete.com Rank of the Domain              adioblog12

29. Use of Google’s Hosted Web Apps on the Domain              SEO

Social Media/Social Graph Based Ranking Factors

1. Delicious Data About the Domain or Page  SEO

2. StumbleUpon Data About the Domain or PageSEO

3. Twitter Data About the Domain or PageSEO

4. LinkedIn Data About the Domain or Page SEO

5. Facebook Data About the Domain or PageSEO

6. MySpace Data About the Domain or PageSEO

Usage Data Ranking Factors 

1. Historical Click-Through Rate from Search to the Exact Page/URLSEO

2. Historical Click-Through Rate from Search to Pages on this DomainSEO

3. Search Queries for the Domain Name or Associated BrandSEO

4. Use of Query Refinement Post-Click on a Search ResultSEO

5. Average “Time on Page”SEO

6. Data from Google’s Search Wiki Voting, Ratings, CommentsSEO

7. References/Links to the Domain in Gmail EmailsSEO

Geo-Targeting Factors:

1. Country Code TLD of the Root DomainSEO

2. Language of the Content Used on the SiteSEO

3. Links from Other Domains Targeted to the Country/RegionSEO

4. Geographic Location of the Host IP Address of the DomainSEO

5. Targeting by Google Engineers and/or Quality RatersSEO

6. Geo-Targeting Preference Set Inside Google Webmaster Toolsadioblog8

7. Registration of the Site with Google Local in the Country/RegionSEO

8. Address in On-Page Text ContentSEO

9. Address Associated with the Registration of the DomainSEO

10. Geographic Location of Visitors to the SiteSEO

11. Geo-Tagging of Pages via Meta DataSEO

Negative Factors Effecting Position on the Page

SEO Factors Negatively Affecting the Value of an External Link

1. Domain Banned from Google’s Index for Web SpamSEO

2. Domain’s Rankings Penalized in Google for Web SpamSEO

3. Link is Determined to be “Paid” Rather than Editorially GivenSEO

4. Domain Contains Links to a Significant Amount of Web SpamSEO

5. Domain Has Not Earned Trusted LinksSEO

SEO Ranking Factors (things you shouldn’t do, or let happen to you) 

1. Cloaking with Malicious/Manipulative IntentSEO

2. Link Acquisition from Known Link BrokerSEO

3. Links from the Page to Web Spam Sites/PagesSEO

4. Cloaking by User AgentSEO

5. Frequent Server Downtime & Site InaccessibilitySEO

6. Hiding Text with similar colored text/backgroundSEO

7. Links from the Domain to Web Spam Sites/PagesSEO

8. Excessive Repetition of the Same Anchor Text to a PageSEO

9. Cloaking by IP AddressSEO

10. Hiding Text outside the visible page areaSEO

11. Excessive Number of Dynamic Parameters in the URLSEO

12. Excessive Links from Sites in the Same IP Address C-BlockSEO

13. Bait-and-Switch Campaigns (301’ing micro-sites, etc.)SEO

14. Keyword Stuffing in the On-Page TextSEO

15. Hiding Text with CSS (display:none) StylingSEO

16. Keyword Stuffing in the Title TagSEO

17. Keyword Stuffing in the URLSEO

18. Link Acquisition from Manipulative Widget/Badge CampaignsSEO

19. Cloaking by JavaScript/Rich Media Support DetectionSEO

20. Cloaking by Cookie DetectionSEO

21. Link Acquisition from Low Quality Paid DirectoriesSEO

22. Excessive Links from Sites Owned by the Same RegistrantSEO

23. Links to the Page from Web Spam Sites/PagesSEO

24. Links to the Domain from Web Spam Sites/PagesSEO

25. Link Acquisition from Manipulative Viral CampaignsSEO

26. Cloaking with Positive User Experience IntentSEO

27. Over-Optimization of Internal Link Anchor TextSEO

28. “Poison” Keywords in Anchor Text of External Links (e.g. viagra)SEO

29. Link Acquisition from Buying Old Domains & RedirectingSEO

30. Excessively Long URLSEO

31. Use of Keyword-Rich Anchor Text Internal Links in FootersSEO

32. Keyword Stuffing in the Meta Description TagSEO

33. Link Acquisition from Buying Domains and Adding LinksSEO

34. Overuse of No -follow on Internal Links for “Page Rank Sculpting”SEO

35. Forum Link Building (Signatures, Link Drops, etc.)SEO

36. Excessively Long Title TagSEO

37. Keyword Stuffing in the Meta Keyword TagSEO

Source: http://goo.gl/O15VmZ


About The Author

Saifi Rizvi is expert in SEO and strategic planning. Solution focused, meticulous, and result oriented professional with over 7 years of successful Digital Marketing career with diverse roles distinguished by commended performance and proven results.

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